Introduction
Dubai’s vape industry has seen a remarkable rise in recent years. With increasing awareness of alternatives to traditional smoking and a growing demand for quality vaping products, vape stores are popping up across the UAE. To explore the journey behind one such business, we sat down with a vape shop owner UAE based in Dubai.
In this exclusive interview, we uncover what it’s like to run a vape shop in a regulated market, how trends shape the business, and what aspiring entrepreneurs need to know. Whether you’re a vape enthusiast or considering opening a store, this behind-the-scenes look offers valuable insight.
The Journey Begins: How It All Started
A Personal Story Becomes a Business Idea
Our guest, Hassan Malik, didn’t start off in the vape industry. “I was in retail management for over a decade,” he shared. “I started vaping to quit cigarettes and saw a clear gap in the local market for quality products and real customer support.”
Inspired by personal experience and driven by a desire to offer something better, Hassan took the plunge and opened his first vape shop in Dubai in 2018.
Starting Up in a Regulated Market
“The UAE has strict regulations, and rightly so,” says Hassan. “From licensing to product approvals, everything is monitored.” He emphasized how essential it is to work with licensed distributors and comply with Emirates Authority for Standardization and Metrology (ESMA) rules.
Starting a vape shop in the UAE required significant research, capital, and persistence — but for Hassan, it was worth it.
Understanding the Dubai Vaping Customer
Who Shops at Vape Stores in Dubai?
“People assume it’s just young adults, but our customer base is broad,” explains Hassan. “We see everyone — from university students to middle-aged professionals looking to quit smoking.”
Vaping is often seen as a harm-reduction alternative, and customers are increasingly conscious about ingredients, safety, and authenticity. Vape Shop Owner UAE
Customer Education is Key
“Education is a major part of our role,” Hassan notes. “We don’t just sell devices; we guide people through options, nicotine levels, and even quitting strategies.”
Trust and transparency have helped build a loyal customer base, especially in a market like Dubai where customer service matters deeply.
Trends in the UAE Vape Industry
Popular Products in 2025
According to Hassan, “Closed pod systems and disposable vapes have exploded in popularity. But now, customers are starting to lean back toward refillable, cost-effective options.”
This shift reflects a more mature user base, concerned about cost, sustainability, and flavor variety.
The Role of Online Platforms
“COVID changed everything,” he says. “We had to move online — not just for sales, but also for community engagement.”
Social media, WhatsApp support, and e-commerce have become essential tools for vape shop owners across the UAE.
Challenges Vape Shop Owners Face in the UAE
Navigating Regulations and Compliance
Running a vape shop in the UAE means adhering to constantly evolving regulations. “We undergo inspections, lab tests, and renew licenses annually,” Hassan explains.
One misstep can lead to heavy fines or even closure. That’s why staying informed and compliant is non-negotiable.
Counterfeit Products and Supplier Issues
“One of the biggest challenges is fake products flooding the market,” says Hassan. “We only work with trusted, licensed suppliers.”
He urges new business owners to verify each product’s ESMA approval and ensure the supply chain is transparent.
Business Advice for Aspiring Vape Shop Owners in UAE
Do Your Homework
“Many think it’s easy money, but the margins are tight and the risks are real,” Hassan warns. “If you want to open a vape shop, research local laws, understand the customer, and prepare for a long game.”
Focus on Customer Experience
“You’re not just selling a product — you’re guiding a lifestyle change,” he adds. “That responsibility should never be taken lightly.”
Whether it’s in-store ambiance or post-sale support, customer care sets a successful vape shop apart.
Future Outlook: What’s Next for Vape Stores in Dubai?
A Move Toward Wellness and Sustainability
“There’s growing interest in wellness-oriented vaping — lower nicotine, natural flavors, and recyclable packaging,” Hassan observes.
Vape shop owners in the UAE are responding with eco-conscious brands and better awareness campaigns.
Opportunities Beyond Retail
Franchising, private labels, and B2B distribution are on the rise. “It’s not just about opening more stores,” Hassan says. “It’s about offering better value, smarter logistics, and new services.”
FAQs
Is vaping legal in Dubai and the UAE?
Yes, vaping is legal in the UAE. However, all products must be ESMA-approved and sold through licensed stores.
How much does it cost to open a vape shop in the UAE?
Costs vary but typically range from AED 150,000 to AED 300,000, including licensing, inventory, and fit-out.
What licenses do I need to open a vape store in Dubai?
You need a trade license from the Department of Economic Development (DED) and product registration with ESMA.
Are disposable vapes popular in the UAE?
Yes, disposable vapes are very popular, especially among new users. However, refillable devices are gaining ground due to sustainability and cost.
How do vape shops ensure product authenticity in the UAE?
Licensed stores source products from authorized distributors. Always check for ESMA compliance and QR code verification.
